Andrew Whitaker, WWE Executive Vice President talks to Meet the Boss TV about the most effective business strategies for maintaining a hugely successful global brand.<br /><br />WWE is one of the most popular global brands in entertainment and reaches a broad and intensely loyal fan base. So how do you manage that strategy to ensure a global unity between fans that encourages growth, instills confidence and drives innovation?<br /><br />Watch the full interview with Andrew Whitaker, WWE Executive Vice President at the MeetTheBoss Chief Marketing Officer Channel - http://www.meettheboss.tv/channel/CMO/<br /><br />Did you enjoy this video? Use the buttons above to share it, give it a star rating or leave comments below. We'd love to hear your thoughts.
